Platform Sourcing: How Fortune 500 Firms Are Adopting Online Freelancing Platforms
"As firms decide to adopt online freelancing platforms, they will be presented with new challenges. Firms tend to have extensive processes and practices in place for hiring and managing their employees, temporary workers, and existing sourcing solutions. The adoption of platforms tends to disrupt these processes and practices, pressing them to develop new organizational arrangements. With little guidance on how to approach this, successful adoption of platform sourcing can prove challenging in practice. By viewing platform sourcing as a new innovation, we can draw some useful insights from previous research on innovation adoption."
— University of Oxford Research Institute
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